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SBE Australia
SBE Australia
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Noga Edelstein (Speaker)

Director, SBE Australia


Professional Bio

Noga is the Co-Founder of UrbanYou, a platform to book trusted, pre-screened household services in real-time. UrbanYou was recently one of Westpac’s Top 200 Businesses of Tomorrow, and was named as one of the Top 25 Female-Founded Startups to Watch. In July 2018, UrbanYou merged with Domain-backed local services marketplace OneFlare, to create Australia’s No 1 destination for trusted, reliable household services available on-demand. 

Noga has over 15+ years’ experience in senior management roles at global technology and media companies such as Yahoo!, Foxtel and IBM. Formerly a corporate lawyer, Noga has worked in top-tier firms in Sydney and London, and has served on the Board of a number of community not-for-profit organisations. 

Noga is a SBE Australia by Springboard Enterprises alumnae, completing the program in 2017 and going on to swiftly close a $1M Series A round for UrbanYou. Noga is frequently sought out by aspiring female entrepreneurs to share her experience, and is committed to supporting women in their journey to build big, scalable companies.